About Us: Rajut Asa Studio

Rajut Asa Studio was founded in 2018 by Niken Rachel Immanuella, serving as both CEO and Creative Designer.
Inspired by her passion for the fashion industry, Rachel envisioned creating her own fashion brand rooted in sustainable practices. After graduating from the Angeliqa Wu Fashion Design Course in 2016, she combined her formal education with hands-on manufacturing knowledge gained from her parents, who have run a family garment manufacturing business since 2014. Additionally, she benefited from the expertise of her aunt's dyeing garment business, established in the late 1990s.

Today, Rajut Asa Studio collaborates with local artisans across Bali and Java, working closely with Javanese farmers to develop natural fibers from indigenous plants. These fibers are transformed into high-quality woven fabrics ready for manufacturing and international distribution.

Driven by a mission to create positive change through sustainable fashion, Rachel named the brand "Rajut Asa," which means "weaving hope." The studio combines tradition and innovation by using heritage handloom weaving techniques (ATBM) passed down through generations of artisans in Pasuruan. Each piece of fabric is meticulously handwoven, reflecting the beauty of Indonesia's rich culture and the dedication of its craftspeople.



The primary materials used are natural fibers such as ramie, pineapple leaves and cotton, both of which thrive in Indonesia. The pineapple fibers are sourced from leaves cultivated by local farmers in Pasuruan, while the ramie and cotton is procured from Wonosobo. By utilizing these locally abundant, biodegradable resources, Rajut Asa Studio supports the economic well-being of farming communities while promoting eco-friendly practices. Rajut Asa serves as a bridge between culture, nature, and sustainable innovation.


 

 

Get in Touch

We’re here to assist you with anything you need—whether it’s inquiries about our products, personalized style advice, or exploring custom designs.
Reach out to us through the contact form below or give us a call. At Rajut Asa Studio, we’re passionate about helping you discover fashion pieces that perfectly match your style and personality. Let’s work together to create something truly beautiful!