These are our services

01

Brand Strategy

  • Brand Identity
  • Logo Creation
  • Brand Guidelines
  • Business Consulting
  • Social Media Marketing
  • Web3 Strategy

02

Design Development

  • Creative Direction
  • Trend Research
  • Custom Design Services
  • Prototype & Sampling
  • Bulk Manufacturing
  • Private Label

Full Service Design Development & Manufacturing

We offer comprehensive design development services to transform your creative concepts into reality.

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Wholesale Ready-Stock Purchases

At Rajut Asa Studio, we offer a Wholesale Ready-Stock Purchases. Our Wholesale Ready-Stock Purchase service is designed...

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Wholesale Made to Order (Ready Design)

Rajut Asa Studio offers Made-to-Order services for our ready designs, allowing you to customize production...

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Made To Order Production (Custom Design)

Rajut Asa Studio offers Wholesale Custom Order services for custom designs. The production workflow and price estimation...

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Custom Pattern and Sample Making

Rajut Asa Studio offers professional custom pattern and sample-making services to bring your unique designs to life.

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About Us

Rajut Asa Studio was founded in 2018 by Niken Rachel Immanuella, serving as both CEO and Creative Designer. Inspired by her passion for the fashion industry, Rachel envisioned creating her own fashion brand rooted in sustainable practices.

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Our Specialty

At Rajut Asa, we specialize in creating sustainable clothing using natural fibers such as ramie, raw cotton, and pineapple fiber. Our brand combines tradition and innovation by utilizing Alat Tenun Bukan Mesin (ATBM), a hand-weaving technique passed down through generations of local artisans in Pasuruan. Each piece of fabric is meticulously handwoven, reflecting the beauty of Indonesian culture and the dedication of our craftsmen.

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Why Work with Us?

  • Our Vision

  • Our Mission & Why It Matters

  • Sustainable Use of Local Natural Fibers

  • Reducing Environmental Footprint

  • Empowering Local Artisans

  • Customization & Flexibility

  • Sustainability Commitment

  • Transparent Communication

  • Supporting Sustainable Agriculture

  • Promoting Sustainable & Ethical Fashion Awareness

  • Creating Aesthetic, Sustainable, and Functional Products

  • Transparent Supply Chain & Production Process
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New Arrivals

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Get in Touch

We’re here to assist you with anything you need—whether it’s inquiries about our products, personalized style advice, or exploring custom designs.
Reach out to us through the contact form below or give us a call. At Rajut Asa Studio, we’re passionate about helping you discover fashion pieces that perfectly match your style and personality. Let’s work together to create something truly beautiful!